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Identity Preparation
Logo's - there's millions of them out there, in every conceivable colour, shape and style. Each one tells it's own story, what do you want your logo to say?
Below are a series of points which need to be considered when designing a logo. The more information you can give us about what you want the better.
Please consider each point carefully, if there is something you are unsure of or do not know that is perfectly OK - we will discuss all points in our initial meetings.
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What is your project/company vision?
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Describe your project/company in 1 sentence.
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What action/reaction do you hope to get from your logo? Soft or strong, playful or serious? Define the feeling of your project/company.
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Who is your target audience/market?
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Which colour/s do you feel best capture your vision and why? Look at different colours and see how they make you feel.
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How do you see your logo? Professional, Young, Abstract,
Classy, Flashy, Basic, Hi-tech?
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Do you have any ideas for your logo? Shapes, patterns,
open, closed etc. If yes, please describe and draw them.
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How to you intend to use your logo?
Online - Website, e'stationary
Print - Business Cards, Letterhead, Brochures, very large
(eg Posters), very small (eg Labelling). Think forward with
this one.
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Print costs very greatly depending on how many colours you use - 1 colour being cheaper to print than 4. If you plan on printing a varity of pieces and you wish to keep costs down then we advise you stick to 1 or 2 colours (eg Our Kundalini Design logo is 2 colours, red and black).
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How much are you prepared to spend on your new logo? Excluding
print costs.
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Is there a specific date you need your logo complete by?
eg For launch of new project/company.
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Would you like Kundalini Design to design your website,
e'stationary and/or print materials? If yes, will they also
need to be complete by a specific date?
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Please also provide us with any additional information
you feel may be relevant. Remember the more we know about
you and what you do the better we can capture the essence
of your project/company.
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As there is quite a bit to think through before discussing your
logo with us, we recommend downloading and printing out the Identity
Preparation Sheet which you can then work through at your leisure.
Download Identity Preparation
Sheet (PDF 89KB)
If you would like to contact us for more information please email kia@kundalinidesign.com.au.
Copyright © 2007 Kundalini Design. All rights reserved.
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